A member of the DMA Hall of Fame, he recently penned “Creative Rules for the 21st Century—the Richest Resource of Copywriting Secrets for Today’s Market,” offered by American Writers & Artists Inc.
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Creative Rules for the 21st Century offers tips for copywriter success in today’s market, with a wealth of insights to elevate your copy to A-level. 239 pages packed with secrets, insights, tips, and strategies from industry legend Herschell Gordon Lewis
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Herschell Gordon Lewis – one of the best-known direct-response copywriters today – is a world-renowned speaker, AWAI Board Member, and author. In his latest program, Creative Rules for the 21st Century, Herschell shows you how to be in command of every word of your copy.
and every reaction from your reader.
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