Most recently we have been concentrating more on digital marketing and how that works globally.
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Overview. This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing.
Felicity Mc Carthy . Felicity McCarthy founded Spark Digital to bring together her passion for enabling marketers and business owners to use digital marketing.
This course is based on Prof. David Rogers’ course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world. The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of.